Top 5 Books and Reference Apps in Israel Q2 2022

In the second quarter of 2022, the top 5 Books and Reference applications in Israel showcased varying trends in weekly downloads, revenue, and active users. Here's a detailed look at their performance based on Sensor Tower data.

Storytel: Audiobooks & Ebooks saw a fluctuating revenue trend, peaking at around $11K in mid-April and maintaining a steady range between $9.9K to $11K for most of the quarter. Weekly downloads exhibited a sharp decline from 1.9K at the end of March to 491 by the end of June. Meanwhile, active users decreased from 11.3K to 8K over the same period.

אייקאסט ספרים מוקלטים experienced a relatively stable revenue trend, ranging from $4.2K to $5.4K. Weekly downloads remained consistent, around 130 to 200 throughout the quarter.

Audible: Audio Entertainment witnessed a notable increase in revenue, starting at $4.1K in late March and reaching approximately $10.9K by the end of June. Weekly downloads also saw growth, rising from 234 to 572. Active users showed a steady increase, maintaining around 10.9K to 11K throughout the quarter.

MyHeritage: Family Tree & DNA had a fluctuating revenue pattern, starting at $8.4K and dropping to $1K by the end of June. Downloads were relatively stable, fluctuating between 300 and 650. Active users saw a decline from 863 to 705 over the quarter.

Litres: Books displayed a strong revenue growth, starting at $1.6K and reaching $3.2K by mid-June. Weekly downloads remained steady, ranging from 230 to 330. Active users maintained a consistent level, around 1.7K to 1.8K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.